The Real SEO Case Study: Behind EssayChecker.ai's Keyword-Driven Growth

What is EssayChecker?

EssayChecker is an AI-powered tool for essay checking and plagiarism detection. Toolkit of apps and mock tests for IELTS and PTE preparation. It Instantly checks your IELTS Writing and PTE Writing in just a few seconds.

EssayChecker.ai faced stiff competition in SEO rankings and needed a more effective strategy to target the right audience. Their current keyword list was limited and did not fully align with user intent, which impacted their content strategy and sales.

"We had difficulties getting relevant organic traffic to our sites and improving the brand through user engagement. Keywordly was easy to set up - plug and play. We achieved a lot within the first month and have a strategy in place to revamp our content every 3 months to improve our content strategy and position us better." - Hardik, Founder Essaychecker.ai

EssayChecker.ai serves users of all types:

1. Academic professionals: Teachers use the platform to grade efficiently and maintain academic integrity
2. Students: Learners get instant feedback on their writing
3. Content creators: Writers ensure their work is original and meets quality standards

Major Challenges faced by Essay Checker:

• Low organic search visibility
• High advertising costs with limited results
• Lack of data-driven content strategy tailored to user intent

What is Keywordly?

Keywordly.ai is a keyword research tool designed to help businesses and SEO professionals optimize content by focusing on user intent. It offers insights into traditional keywords, People Also Ask (PAA) queries, long-tail keywords from Google Autocomplete, and discussions from platforms like Reddit and Quora. Additionally, it includes a Content AI Generator for creating SEO-driven content to improve organic traffic. Keywordly.ai enables users to create content strategies based on what people are actively asking about their topics of interest.

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Keywordly's top 3 distinctive features:

1. Deep Keyword Insights

Keywordly provided EssayChecker.ai with advanced keyword research tools that identified high-volume and long-tail keywords relevant to their niche. Features like "People Also Ask" queries and Google Autocomplete insights helped them align their content with user intent. By targeting phrases such as “online essay checker” and “academic writing help,” EssayChecker.ai captured traffic from highly specific, low-competition queries.

2. Keyword Cluster Tool

Using Keywordly's clustering tool, EssayChecker.ai grouped keywords based on SERP similarity. This allowed them to organize their keywords into thematic clusters such as essay writing, plagiarism detection, and IELTS preparation. These clusters were integrated into website pages and blog posts, improving SEO rankings by addressing user needs comprehensively.

3. Content Plan

With the help of Keywordly’s Content AI Generator, EssayChecker.ai developed a data-driven content strategy. The tool enabled them to create SEO-rich articles and FAQs optimized for targeted keywords. This streamlined approach increased organic traffic by over 60% within weeks while enhancing user engagement through valuable content tailored to audience queries.

Measuring Success and Impact

Our SEO strategy significantly affected EssayChecker.ai's growth, as shown by performance tracking. Careful measurement revealed clear success patterns across several metrics.

Key performance indicators

Search result visibility became our strongest indicator. We tracked these crucial metrics:

• Organic conversions from unpaid search results
• Search visibility across target keywords
• User engagement patterns
• Backlink quality and quantity

Results

By using Keywordly.ai, EssayChecker.ai achieved the following. Within weeks, the website noticed significant improvements in its organic traffic. By optimizing its content based on keyword performance data, EssayChecker.ai went from ranking on the second page of search results for these keywords to landing on the first page. Consequently, organic traffic increased by over 60%, leading to a spike in conversions as users began to seek their services more frequently.

• A 25% increase in organic traffic within 3 months.
• Improved rankings for both high-volume and long-tail keywords.
• Higher engagement on blog posts and increased time on site.
• Stronger visibility in community forums such as Reddit and Quora, driving referral traffic.

Building a tech stack for success

Having previously used other platforms, Hardik explained that no platform provided them with all the needed features in one place and at a convenient cost for small businesses like them.
Keywordly was easy to use with a download feature to analyze and evaluate the content strategy.

From Keyword to Driving Sales

Cost-effective advertising

EssayChecker.ai identified less competitive, long-tail keywords with adequate cost-per-click CPC that could be leveraged for niche targeting. This approach not only diversified their keyword portfolio but optimized the content:

Increasing engagement

Understanding the questions people are asking about the topic in relevant forums like Reddit or Quora, gathering focused groups, and engaging them with the right set of answers – whether it's through sharing knowledge or showcasing product features – can help build trust and attract a more engaged audience.

Drove organic search

By uncovering questions and queries people are asking. Improving branding by answering people's questions involves establishing your brand as a trusted source of information. Here are some strategies:

1. Create Valuable Content: Develop blog posts, videos, or social media content that directly addresses common questions within your industry. This positions your brand as an authority.
2. Engage on Q&A Platforms: Participate in forums like Quora or Reddit, providing insightful answers that showcase your expertise while subtly promoting your brand.
3. Utilize SEO: Optimize content around frequently asked questions to improve search visibility, attracting organic traffic and increasing brand exposure.

Improved rankings

Keywordly helped in a data-driven content strategy that answers high-volume searches. EssayChecker did following:

• Keyword Research: Conducted thorough research to identify high-volume, low-competition keywords relevant to their niche.
• Content Optimization: Created high-quality, informative content centred around these keywords. Ensure they naturally fit into titles, headings, and body text.
• Regular Updates: Consistently revisit and update keywords based on ongoing research. Adapt to changing trends and search behaviours to maintain relevance.
• Performance Monitoring: Used tools like Indexly to track pages, rankings and adjust your strategy accordingly to maximize effectiveness.

Looking to the future

In a competitive digital space, driving organic traffic is essential for any online business, including platforms like EssayChecker.ai.

By utilizing Keywordly, EssayChecker.ai has successfully implemented effective keyword research, content optimization, competitor analysis, and performance tracking to enhance its visibility and attract a relevant audience.

As the world of SEO continues to evolve, tools like Keywordly will remain vital in ensuring websites remain competitive and continue to thrive in the digital realm.