Leveraging PAA, Autocomplete, Reddit & Quora for Competitive Content Analysis

Competitive analysis is essential for understanding your market landscape and crafting a winning content strategy. Conducting thorough competitive analysis is crucial for developing an effective content strategy.

Fortunately, there are powerful tools and platforms that can provide valuable insights - if you know how to leverage them. Utilizing tools like People Also Ask (PAA), Google Autocomplete, Reddit, and Quora can provide valuable insights into your competitors' strategies and help you identify opportunities for differentiation. Lets dive in!

People Also Ask (PAA)

PAA boxes in Google search results reveal the specific questions people are asking related to a topic. By analyzing the questions in these boxes, you can uncover the information needs of your target audience that your competitors may be addressing.

Examining the content, you can identify the strengths and weaknesses of your competitors' content. This helps in understanding the topics they cover well and the areas they might have overlooked, giving you an opportunity to create more comprehensive and valuable content. This can inform the types of content you create to better meet those needs.

How Keywordly helps?

Keywordly's People Also Ask function crawls the Google for your search term in real-time. It then mines the questions from the People Also Ask and Related Searches featured snippet of Google. Keywordly helps you understand user search intent and build keyword relationships by generating visual trees like below.

Now you get a fair idea on what kind of content users are searching for - rather - should be addressed in your content. 🤗

Google Autocomplete

As you start typing a search query, Autocomplete provides suggestions for the most popular related searches. These suggestions often expose the common pain points and questions your audience has.

Incorporating these queries into your content ensures you're addressing the topics your competitors may be overlooking. By analyzing these keywords, you can identify content gaps and emerging trends that your competitors may not have capitalized on. Additionally, Autocomplete can reveal user intent, helping you refine your keyword strategy to better meet the needs of your audience.

How Keywordly helps?

Keywordly data provides you real-time data on what people are actually searching for on Google based on your seed keyword term. This helps generate long tail keywordsand fresh content ideas.

Keywordly listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.

Below is an example of how Keywordly helps you the long-tail keyword questions that you can answer in your content and rank higher. 😄

Reddit and Quora Forums

Reddit and Quora are two of the most popular online forums where people go to ask questions and share knowledge. By searching for relevant keywords on these sites, you can see the actual questions being asked by your target audience.

These online forums are goldmines for competitive intelligence. Searching for relevant keywords reveals the actual questions being asked by your target audience, as well as the types of answers that are resonating. Monitoring these platforms can help you identify trending topics, emerging questions, and content gaps that your competitors have yet to fill.

Reddit

Reddit is a platform where users engage in discussions across various communities (subreddits). By monitoring relevant subreddits, you can see what topics are generating the most engagement and how users perceive your competitors.

This can provide a wealth of qualitative data on competitor strengths and weaknesses. Additionally, observing the types of content that receive the most upvotes can inform your own content creation strategy, ensuring it resonates with your audience.

Quora

Quora is a question-and-answer platform where users seek detailed responses to their queries. By tracking questions and answers related to your industry, you can identify common pain points and areas where your competitors are either excelling or lacking. High-quality answers from competitors can highlight their expertise and areas where they have established authority. Conversely, questions that receive poor or few responses represent opportunities for you to fill those gaps with valuable content, positioning yourself as an expert.

How Keywordly helps?

Keywordly helps you tap into the pulse of online conversations and help you leverage the power of popular questions from Reddit and Quora, presented in a visually engaging format, to shape your content strategy.

Keywordly's Reddit and Quora function mines both of these websites for the country and language of your choice and pulls out the top questions for your topics, as the example below shows.

Your future customers are out there asking questions on forums like Reddit and Quora. Answer these conversations before your competitors do. Spark content ideas and inform content strategy.

Conclusion

Incorporating insights from PAA, Google Autocomplete, Reddit, and Quora into your competitive analysis can provide a comprehensive understanding of your market landscape.

These platforms offer real-time data on user intent, emerging trends, and competitor performance. By leveraging this information, you can create a content strategy that not only addresses your audience's needs but also differentiates you from your competitors.

To conclude, by leveraging PAA, Autocomplete, Reddit and Quora in your competitive analysis, you can:

• Uncover the specific information needs and pain points your audience has that your competitors may be addressing
• Identify trending topics, emerging questions, and content gaps in your industry
• Develop a content strategy that is more targeted, engaging and impactful than your competitors
• Optimize your content for long-tail keywords and questions
• Position your brand as a trusted authority by providing value your audience is seeking

The key is to consistently analyze these tools and platforms to stay ahead of your competition and deliver the content your audience craves. With the right insights, you can create a content strategy that sets you apart from the pack.

Answer the questions people also ask on Google, Quora and Reddit.
Build your content strategy, drive organic traffic, and boost trust. 💪