Top 6 Keyword Research Trends in 2024
The art of keyword research has undeniably evolved. In 2024, it's not just about finding high-volume keywords but understanding user intent, recognizing the importance of top funnel keywords, and seizing the right opportunities.
Here are the latest trends for SEO keyword research in 2024 to consider for your article:
Focus on user search intent over keyword density
The days of keyword stuffing are long gone. Search engines are now better at understanding the meaning behind queries. Optimizing for search intent by creating content that matches what users are looking for is more important than repeating keywords excessively.
Keywordly helps you understand user search intent and visualize relationships between keyword questions. Read more.
Leverage AI tools for keyword ideation
AI-powered tools like ChatGPT can help generate relevant keyword ideas and content outlines. While AI tools are not a replacement for human expertise, they can be a valuable supplement to streamline the keyword research process[1][2].
Prioritize long-tail and conversational keywords
With the rise of voice search and natural language queries, optimizing for long-tail keywords that match how people speak is crucial. Incorporating conversational phrases and question-based keywords can help improve rankings for voice search.
Analyze search trends and forecasts
Using tools like Ahrefs' Keywords Explorer to analyze search volume trends and forecasts can help identify emerging keywords to target. Focusing on keywords with stable or increasing search volume is a smart strategy.
Optimize for EEAT signals
Google's EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines emphasize the importance of creating content from knowledgeable and credible sources. Optimizing for EEAT signals, such as highlighting author expertise and citing reliable sources, can boost rankings.
Leverage schema markup for better visibility
Implementing schema markup on your website can help search engines better understand your content and potentially improve how it is displayed in search results. Focusing on schema types that are gaining popularity, like "Question and Answer" schema, can be beneficial.
By incorporating these trends into your keyword research process, you can create content that aligns with the latest SEO best practices and improves your chances of ranking well in 2024.
