Category: Content Automation

6 steps to Audit your Automated Content Production Platform for maximum efficiency and quality.

Introduction

In many content teams, automation is already happening — scheduled posts, keyword tools, AI writers — but it’s rarely orchestrated as a cohesive system. What you end up with is a patchwork of tools, handoffs, delays, and gaps in quality.

That’s why auditing your automated content production workflow is a critical step. A proper audit helps you:

• Surface inefficiencies you didn’t know were draining time and quality
  
• Measure what matters in your pipeline (not just “published articles”)
  
• Spot weak points where human oversight or integration is missing
  
• Decide whether to rebuild or fill gaps with a unified tool like Keywordly.ai
  

This article walks you through a step-by-step audit checklist — across research, briefs, drafting, editing, visuals, publishing, distribution, and performance tracking. For each stage, we’ll propose what to test, what metrics to watch, common pitfalls, and how a solution like Keywordly.ai fits in.

You can treat this as a self-assessment guide or hand it to your team to run a “workflow health check.”

Step 1: Audit Your Research & Ideation Process

The research and ideation stage is the foundation of your entire content production workflow. If your topics are misaligned with audience intent or poorly prioritized, every downstream step — drafting, optimization, publishing — will suffer. A proper audit at this stage ensures you’re targeting the right opportunities efficiently and consistently.

What to Check

1. Keyword Clustering / Topic Mapping
   
   • Are you grouping related keywords into clusters that can guide pillar and cluster content?
     
   • Or are you still doing this manually in spreadsheets, which can be time-consuming and error-prone?
     
2. Competitor Gap Analysis
   
   • Are you identifying the topics your competitors rank for but you don’t?
     
   • This can reveal high-potential opportunities for content creation.
     
     
3. Intent Mapping
   
   • Are you aligning topic discovery with search intent?
     
     • Informational: “What is automated content production?”
       
     • Transactional: “Best automated content production platform”
       
     • Navigational: “Keywordly.ai login / features”
       
   • Misclassifying intent can lead to content that doesn’t satisfy user queries or fails to convert.
     
4. Backlog Refresh System
   
   • Do you have a structured process for refreshing your topic backlog?
     
   • Trends evolve, and new search opportunities appear continuously. Without a refresh system, your content strategy risks becoming outdated.
     
     
5. Key Indicators

Metric	Manual Target	Healthy Automated Target
Time spent per topic cluster	>2–3 hours manual	<30 minutes via automated clustering

Common Pitfalls

• Relying on a single keyword tool: You may miss opportunities or misinterpret search intent if you only use one source. Multiple data points and SERP analysis are critical.
  
• Letting topic ideas pile up without prioritization: A long list of topics is useless if you don’t have a way to rank them by traffic potential, difficulty, or business value.
  
• No intent mapping: Without clearly defined intent for each topic, content may fail to satisfy users, hurting SEO performance and conversions.
  
• Backlog not refreshed: Topics stagnate, trends are missed, and competitors may overtake your authority in key areas.

Where Keywordly.ai Helps

Keywordly.ai auto-clusters keywords, builds topical maps, and surfaces search gaps — turning a laborious spreadsheet exercise into a few clicks. That means your research output is structured, prioritized, and ready to feed briefs. Instead of spending hours manually grouping terms and guessing intent, you get clear clusters aligned with search demand. The platform also highlights opportunities your competitors rank for but you don’t, ensuring you never miss high-value content gaps. With these insights flowing directly into your planning process, you can move from ideation to execution in a fraction of the time.

Step 2: Audit Your Content Briefs & Planning

A well-structured content brief is the bridge between research and writing. Without clear guidance, even the best writers or AI tools can produce content that misses the mark — off-topic, poorly optimized, or inconsistent with brand voice. Auditing your content briefs ensures consistency, efficiency, and alignment with SEO and business goals.

What to Check

1. Standardization Across Writers/Teams
   
   • Are briefs consistent, or does each writer receive a different format?
     
   • Standardization ensures every article follows the same structure, tone, and SEO focus.
     
   • Example: Two writers covering “automated content production tools” should receive briefs with identical keyword focus, headings, and target audience, even if the writing style differs.
     
2. Content Elements Included in Briefs
   
   • Do briefs include the following essential elements?
     
     • Target keywords and secondary keywords
       
     • Suggested headings (H2, H3)
       
     • Recommended word count ranges
       
     • Must-include references or sources
       
     • Optional: meta description suggestions, internal links, tone guidance
       
   • These elements prevent guesswork and reduce revision cycles.
     
3. Dynamic Updates Based on SERP Changes
   
   • Are briefs updated automatically when search engine results change?
     
   • Without updates, your content can quickly fall behind competitors or fail to capture high-intent opportunities.
     
     
4. Task Automation
   
   • Are tasks automatically created in your CMS, project management tool, or assignment system?
     
   • Automation reduces manual handoffs, delays, and lost tasks.
     
     
5. Key Indicators

Metric	Manual Target	Healthy Automated Target
Time to create a brief	>1 hour per brief	<15 minutes via automation
Brief adoption rate by writers	<80% skip or override	>95% consistent use
Revisions due to missing context	Frequent (3+ per article)	Rare

Common Pitfalls

• Overly Loose Briefs: When writers are left to interpret the brief too freely, the content can drift from the intended SEO or business objectives.
  
• Manual SEO Context: Relying on copy-pasting keywords and links manually increases errors and inconsistencies.
  
• No Update Mechanism: Briefs that don’t adapt to changing search intent or new competitive insights result in outdated or underperforming content.
  

Where Keywordly.ai Helps

Keywordly.ai can generate SEO-aware, structured briefs automatically — including headings, keyword suggestions, and competitive references — with minimal manual intervention. Each brief is dynamically updated as SERPs evolve, so your writers always work with the latest insights. Tone of voice, and compliance notes can also be embedded, ensuring consistency across large teams. By standardizing briefs at scale, you eliminate guesswork and speed up production without sacrificing quality or search performance.

Step 3: Audit Your Drafting & AI Integration

The drafting stage is where your research and briefs come to life. With AI tools, you can cut drafting time in half — but only if they’re properly integrated into your workflow. Otherwise, you risk producing content that is off-topic, factually incorrect, or inconsistent with your brand.

This stage of your audit ensures that your AI doesn’t just generate words but produces usable, brand-aligned drafts that minimize rework.

What to Check

• AI Integration
  
  • Are your AI tools embedded directly into your brief or CMS environment?
    
  • Or are writers copying and pasting between tools, creating delays and version-control issues?
    
  • Tip: Platforms like Keywordly.ai integrate drafting directly within briefs, ensuring no context is lost.
    
• Context Awareness
  
  • Do AI drafts automatically pull in required keywords, tone guidelines, and section structures from briefs?
    
  • If not, writers waste time re-feeding instructions or manually restructuring drafts.
    
• Brand Voice & Compliance
  
  • Is your brand voice enforced through predefined rules?
    
    
• Fact-Checking & Citations
  
  • Are fact-check mechanisms or citation prompts embedded into your drafting process?
    
  • AI can introduce “hallucinations,” so early detection saves major editorial effort.
    
• Fallback Process
  
  • If an AI draft is poor, do you have a system for quick human rewrites?
    
  • Without a fallback, bad drafts stall production and frustrate writers.
    

Key Indicators

Metric	Manual Target	Healthy Automated Target
Draft reuse rate	>50% of drafts require major rewrites	<25% need significant edits
Turnaround time (brief → draft)	>2 days	<1 day for standard content
% drafts flagged for issues	>30%	<10%

Tracking these metrics shows whether your AI is a productivity boost — or a hidden bottleneck.

Common Pitfalls

• AI disconnected from briefs → leading to off-target, generic drafts.
  
• Overtrusting AI outputs → publishing without review risks factual errors and SEO penalties.
  
• No compliance enforcement → exposing your brand to reputational or legal risks.

Where Keywordly.ai Helps

In a unified platform, AI drafting can sit directly inside the brief, pulling from the same keyword clusters, headings, and structural context. This ensures drafts are aligned from the start, reducing misalignment, revisions, and wasted effort. Writers and editors spend less time correcting off-target content, while AI outputs become immediately usable, consistent, and on-brand. By centralizing drafting and brief context, your team can accelerate content production without sacrificing quality or SEO performance.

Step 4: Audit Editing, SEO, & Quality Assurance

Even the best research, briefs, and drafts can fail if the final checks aren’t thorough. Editing and QA ensure that every piece of content is polished, optimized, and compliant before it goes live. This stage is where quality meets performance — transforming a “good enough” draft into content that ranks, converts, and builds trust.

An audit here helps you uncover whether your process is efficient and systematic, or whether valuable content is leaking through the cracks.

What to Check

1. On-Page SEO Validation
   
   • Are essential SEO elements checked automatically, such as:
     
     • Meta titles & descriptions
       
     • Heading structure (H1, H2, H3)
       
     • Alt text for images
       
     • Internal/external links
       
   • Manual optimization wastes time and increases the risk of missed elements.
     
2. Final QA Checklist
   
   • Is there a structured QA process before publishing that covers:
     
     • Factual accuracy
       
     • Tone & voice alignment
       
     • Compliance (industry, legal, regulatory)
       
   • Without this, inconsistent content slips through and undermines trust.
     
3. Ongoing Content Audits
   
   • Are you auditing older content for freshness, broken links, or SEO decay?
     
   • Content that isn’t maintained gradually loses rankings and traffic.
     
4. Key Indicators

Metric	Manual Target	Healthy Automated Target
Average number of major edits per article	>10	<5
Articles published missing meta tags/alt text	>5%	0–1%
Time spent in QA per article	≥1 full day	<3 hours
Content decay rate (traffic drop in 6 months)	>30%	<10%

Common Pitfalls

• Manual SEO Adjustments
  
  • If your team manually adds meta tags, alt text, or headings for each article, you’re wasting time and risking inconsistency.
    
• Ad Hoc QA
  
  • Without a defined QA process, quality checks vary by person, leading to inconsistent standards and overlooked errors.

Where Keywordly.ai Helps

By embedding SEO suggestions and integrating the content workflow, much of the optimization happens upfront, before a draft even reaches the editor. Keywordly.ai automatically checks for keyword usage, heading structure, meta information, and reducing the manual QA burden. Its built-in quality checks catch tone inconsistencies, factual gaps, and formatting errors early in the process, ensuring content is polished and ready to publish. This streamlines production, minimizes revisions, and keeps content aligned with both SEO and brand standards.

Step 5: Audit Visuals & Repurposing

Strong visuals don’t just make your content look polished — they significantly improve engagement, shareability, and comprehension. Articles without visuals underperform in both SEO and social reach. Beyond the initial hero image, visuals are your bridge to repurposing: each blog post can fuel multiple social snippets, infographics, or slides.

An audit here reveals whether visuals are a bottleneck, an afterthought, or an integrated, scalable asset pipeline.

What to Check

1. Visual Asset Creation
   
   • Are hero images, infographics, and social visuals auto-generated using templates, or are they manually designed each time?
     
   • Automation ensures speed and consistency, while manual-only workflows slow the pipeline.
     
2. Content Repurposing
   • Do you have a systematic process for revitalizing older blog posts into fresh, high-value formats? For example:
   • Updating posts with new visuals like infographics or comparison charts
   • Automated repurposing doesn’t just extend the life of outdated posts — it multiplies their ROI by giving them new reach, relevance, and distribution across multiple channels.
     
3. Workflow Integration
   
   • Are visuals integrated into the article timeline (i.e., delivered alongside the draft), or added as an afterthought post-publication?
     
   • Integrated workflows ensure every article launches fully optimized for both SEO and distribution.
     
4. Key Indicators

Metric	Manual Target	Healthy Automaed Target
% of articles without visuals	> 10%	< 2%
Time to produce visuals per article	> 1 hour (manual design)	< 15 minutes (template/automation)

Common Pitfalls

• Treating visuals as an afterthought
  
  • Content goes live without images or with generic stock photos → low engagement and missed SEO opportunities.
    
• Manual Redesign for Every Asset
  
  • Designers (or writers) spend hours resizing and reformatting visuals instead of focusing on strategy.
    

Where Keywordly.ai Helps

When a content platform supports linking visual generation (AI or template) inside the article workflow and generates variants automatically, you avoid the manual bottleneck. Keywordly.ai can integrate or trigger visuals & repurposing steps as part of the content pipeline.

Step 6: Audit Publishing Flow

Even the best content strategy falls flat if publishing and distribution are slow, inconsistent, or fragmented. This is the stage where your workflow either scales seamlessly or grinds to a halt with manual copy-paste, forgotten channels, or formatting errors.

Auditing this step helps you uncover where bottlenecks are hiding — whether that’s CMS lag, missing social posts, or breakdowns in multi-channel distribution. Optimizing here ensures every approved article moves swiftly and consistently into the hands of your audience.

What to Check

1. CMS Publishing
   
   • Is content pushed directly from your workflow into the CMS via an API or integration, or are teams manually copying drafts?
     
   • Automated publishing eliminates human error and reduces turnaround time.
     
2. Monitoring & Confirmation
   
   • Is there an automated check to confirm formatting, images, and metadata went live correctly?
     
   • Publishing errors left unnoticed (like missing meta descriptions, broken links, or formatting issues) hurt performance and credibility.
     

Metrics / Indicators

Metric	Manual Target	Healthy Automated Target
Time from “approved” to “live”	> 1 day (manual lag)	< 1 hour
Publishing errors (broken formatting, missing images)	Frequent	Rare (automated QA catches early)

Common Pitfalls

• Content stuck in “draft” state
  
  • Manual handoffs delay publishing, and sometimes approved pieces never actually go live.
    
• No monitoring system
  
  • Content goes live with missing visuals, broken formatting, or incorrect metadata — damaging both SEO and brand trust.

Where Keywordly.ai Helps

With native CMS integrations or publishing APIs, you can move seamlessly from final draft to live publication with a single click. There’s no need for copy-pasting, manual formatting, or juggling multiple platforms, which eliminates errors and saves valuable time. This end-to-end automation transforms publishing from a bottleneck into a smooth, efficient step in your content workflow.

Conclusion & Next Steps

An effective automated content production system doesn’t mean removing humans — it means optimizing what humans do best and automating the rest. Running this audit can uncover hidden drags, inconsistent practices, and poor integration that reduce velocity and quality.

Once you identify weak spots (say, briefs are still manual, or publication is fragmented), your choice is either to build custom integrations or adopt a unified platform. That’s where Keywordly.ai can play a role — consolidating topic maps, brief generation, AI-assisted drafting, optimization and publishing. — into a single workflow.

Ready to Supercharge Your Automated Content Production?
Stop wasting hours on manual research, briefs, drafting, and publishing. With Keywordly.ai, you can streamline your entire content workflow — from ideation to publishing — all in one platform.

Also Read

• 8 Mistakes to Avoid with AI Automated Content Creation
• 5 Proven SEO Content Automation Strategies to Boost Rankings 

FAQs

1. What is automated content production?
Automated content production uses AI and workflow automation to handle research, drafting, optimization, and publishing, reducing manual effort while maintaining quality.

2. Can Keywordly.ai fully replace human writers?
No. Keywordly.ai enhances human workflows by automating repetitive tasks and providing SEO and structure guidance. Human expertise is still essential for creativity, compliance, and nuanced messaging.

3. Will using AI affect my SEO rankings?
When used correctly, AI can improve rankings by ensuring consistent keyword usage, optimized structure, and timely content updates. Avoid low-quality or spammy AI outputs to stay compliant with Google guidelines.

Avoid the 8 most common AI automated content creation mistakes that hurt SEO, trust, and ROI. Learn how to fix these mistakes.

Introduction

AI-powered content creation is no longer just a trend — it’s become a core part of modern marketing strategies. From startups to enterprise teams, businesses are using AI tools to brainstorm blog topics, generate outlines, draft articles, repurpose content, and even optimize for SEO. The appeal is obvious: it helps teams produce more content in less time, cut costs, and unlock new creative possibilities that might otherwise be limited by bandwidth or resources.

But here’s the catch: AI isn’t a magic button. If it’s misused, it can quickly create more problems than it solves. Publishing unchecked or poorly optimized AI-generated content can backfire in ways that impact your bottom line:

• Google penalties under the Helpful Content Update [Google Search Central] if content doesn’t meet quality guidelines.
  
• Low rankings and wasted budgets when content fails to target the right keywords or satisfy user intent.
  
• Damaged brand trust when audiences encounter inaccuracies, plagiarism, or a robotic, unnatural tone.
  

And these aren’t just theoretical risks — many brands have already seen traffic declines or brand credibility issues from rushing into AI without a proper process.

The good news? These problems are entirely avoidable. When AI is paired with the right workflows, fact-checking, and SEO strategies, it becomes a powerful co-pilot rather than a liability.

In this article, we’ll break down the most common mistakes teams make with AI automated content creation and show you exactly how to fix them. proven content marketing best practices can help you scale content production without sacrificing quality, trust, or search performance.

Mistake #1: Treating AI as a “Set and Forget” Machine

One of the biggest misconceptions about AI-powered content creation is that it can run entirely on autopilot. Many teams fall into the trap of thinking, “If the AI can write the article, why not just publish it as-is?”

The problem? When you take a hands-off approach, you often end up with:

• Generic, surface-level content that doesn’t stand out in competitive SERPs.
  
• An inconsistent or robotic brand voice, which weakens audience trust.
  
• Pages that fail to satisfy search intent, leading to poor engagement and higher bounce rates.
  

Google itself has warned against mass publishing low-quality or unreviewed AI content. Under the Helpful Content System, content that feels “search engine-first” rather than “people-first” is unlikely to perform well.

✅ How to Fix It

Instead of treating AI as a replacement, treat it as a co-pilot that amplifies your team’s expertise.

• Use AI for the heavy lifting: brainstorming ideas, structuring outlines, drafting initial versions, or repurposing existing assets.
  
• Keep humans in the loop: for editing, adding context, aligning with brand voice, and injecting fresh insights that AI simply can’t replicate.
  
• Establish review workflows: set clear checkpoints where humans refine, fact-check, and optimize AI drafts before hitting publish.
  

👉 Practical Example: Platforms like Keywordly.ai build in review checkpoints to fill in important data’s like primary/ secondary keywords, ensures if your brand voice aligns with your target audience. Instead of “auto-publishing” raw AI drafts, the tool ensures each piece is reviewed and optimized against SEO best practices and brand tone guidelines.

This hybrid approach lets you capture the efficiency of AI without compromising on quality, authority, or trust.

Mistake #2: Poor Prompting = Poor Output

You’ve probably heard the phrase: “Garbage in, garbage out.” Nowhere is that truer than with AI-generated content.

If your prompts are vague — for example, “Write a blog about AI” — you’ll likely get:

• Generic content that blends into the noise.
  
• Repetitive phrasing with little substance.
  
• Irrelevant sections that don’t match your audience or business goals.
  

The AI isn’t “wrong” here — it’s just doing its best with the limited input you provided. Think of it this way: if you asked a junior copywriter to “just write something,” you wouldn’t expect a polished, strategic draft either.

✅ How to Fix It

Great prompts create great content. To get there:

• Use structured prompts → clearly define audience, tone, format, and funnel stage.
  
• Save and reuse prompt templates → build a library of proven prompts instead of reinventing the wheel every time.
  
• Add context → specify goals, pain points, or reference material. The more context you provide, the closer the draft will align with your intent.
  
• 👉 Practical Example: Platforms like Keywordly.ai come with SEO-focused structured content workflow, helping marketers avoid trial and error. But even if you’re not using a specialized platform, you can build your own prompt templates in tools like Notion or Google Docs for consistency.

By refining your prompting process, you’ll move from bland AI drafts to highly targeted, conversion-friendly content that actually resonates with your audience.

Mistake #3: Ignoring SEO & Discoverability

AI tools are surprisingly good at drafting compelling copy — but great writing alone won’t guarantee visibility. If your content isn’t optimized for search, it’s like publishing an article and hiding it in a drawer.

Without SEO, even the most insightful blog post risks:

• Low or no rankings, meaning it never reaches your target audience.
  
• Missed opportunities for organic traffic and lead generation.
  
• Wasted content budgets, since production costs don’t translate into results.
  

Remember: in content marketing, visibility equals value. Search optimization is what ensures your AI-powered content actually works for your business. Let’s see how to fix this AI automated content creation mistake.

✅ How to Fix It

Pair AI with solid SEO fundamentals to make your content discoverable and competitive:

• Start with keyword research and topic clustering
  
  • Map out related terms and user intents to build topical authority.
    
  • Example: instead of writing 10 scattered posts on “AI tools,” cluster topics like AI for SEO, AI for content briefs, AI in SaaS marketing.
    
• Optimize your on-page elements
  
  • Structure clear headings (H1, H2, H3), add meta descriptions, and use internal links to connect related articles.
    
  • Include alt text for images to improve accessibility and rankings.
    
• Write for people first, search engines second
  
  • Google’s Helpful Content System rewards content that genuinely solves user problems, not keyword stuffing.
    
• 👉 Practical Example: Platforms like Keywordly.ai integrate keyword clustering directly into AI workflows, so you can generate drafts aligned with search intent, which is free to start. But you can also start with completely free tools like Google Keyword Planner.

By combining AI efficiency with SEO strategy, your content isn’t just published — it’s found, read, and acted on.

Read this article – AI Content Creation for SEO: How to Increase Traffic by 110% Using Keywordly

Mistake #4: Skipping Fact-Checking & Accuracy

AI is powerful, but it isn’t perfect. One of the biggest risks is “AI hallucination” — when the tool confidently generates information that is false, misleading, or outdated.

Publishing content without verification can have serious consequences:

• Damage to credibility: Readers quickly lose trust if they spot errors.
  
• SEO risks: Misinformation can lead to high bounce rates and lower rankings.
  
• Legal and compliance issues: Especially in regulated industries like finance, healthcare, or legal services.
  

Even well-structured AI content can include outdated statistics, misattributed quotes, or fabricated examples. Treat every AI draft as a starting point, not a finished product.

✅ How to Fix It

• Verify every claim: Double-check stats, quotes, and statements using reputable sources (government reports, industry publications, academic research).
  
• Add external citations: Linking to credible sources improves trustworthiness and SEO authority.
  
• Run originality checks: Use plagiarism tools or AI content scanners to ensure the content is unique.
  
• Set up approval workflows: Have editors review drafts for factual accuracy and context before publishing.
  
• 👉 Practical Example: Platforms like Keywordly.ai help ensure content aligns with SEO and topical relevance, making it easier to spot gaps or areas that need refinement before publishing. For factual accuracy, teams can complement this with a manual fact-check checklist, combining AI efficiency with human oversight.

By incorporating fact-checking as a non-negotiable step, AI becomes a productivity booster rather than a credibility risk.

Mistake #5: Scaling Without Governance

Scaling without governance is a common AI content creation mistake — and many teams don’t even realize it’s happening. Publishing 100+ AI articles without structure leads to:

• Inconsistent tone or style.
  
• Overlapping or duplicate content.
  
• Lower content quality overall.
  

How to Fix It

• Create editorial guidelines and enforce them.
  
• Build review workflows (writer → editor → publish).
  
• Assign clear roles for contributors.
  

👉 Practical Example: Platforms like Keywordly.ai make it easy for teams to collaborate on content briefs, share SEO insights, and track topic coverage, helping maintain consistency across multiple pieces. For smaller teams, simple tools like Trello or Airtable can complement this workflow to bring additional structure and visibility.

Mistake #6: Not Tracking Performance & ROI

Many teams push out AI-generated content but never measure its impact. Without tracking, you’re essentially flying blind — you won’t know:

• Which pieces are driving traffic.
  
• Which topics convert readers into leads.
  
• Which formats deliver the highest ROI.
  

The result? Time and budget wasted on content that doesn’t move the needle.

✅ How to Fix It

1. Track key performance metrics
   Monitor organic traffic, rankings, engagement (time on page, bounce rates), and conversions (sign-ups, demo requests, purchases).
   
2. Connect performance back to workflows
   Don’t just track results — analyze what’s working. Which prompts, templates, or content briefs lead to the strongest outcomes? This is where AI-assisted analytics can save hours of manual work.
   
3. Focus on ROI, not just output
   Publishing 100 blog posts means little if only two bring in leads. Your goal isn’t volume — it’s measurable business growth.

👉 Practical Example: Platforms like Keywordly.ai make it easier to connect content performance back to strategy by providing structured briefs, keyword clustering, and workflow organization. This way, when you check results in tools like Google Analytics or Google Search Console, you can clearly see which topics, clusters, or formats are moving the needle..

Mistake #7: Using AI Without a Content Strategy

AI can generate content at scale, but random blog posts won’t automatically drive business growth. Without a strategy, even well-written AI content can get lost, fail to engage your audience, and produce little measurable ROI.

Content works best when it supports your buyer journey — guiding prospects from awareness to consideration and, ultimately, conversion. If AI content isn’t mapped to your funnel, you risk:

• Producing content that doesn’t match audience needs at each stage.
  
• Wasting time creating posts that never convert.
  
• Losing consistency across topics and messaging.
  

✅ How to Fix It

• Map content to funnel stages
  
  • TOFU (Top of Funnel): Informative, broad content to attract new audiences.
    
  • MOFU (Middle of Funnel): Educational, problem-solving content to nurture leads.
    
  • BOFU (Bottom of Funnel): Product-focused content to drive conversions.
    
• Build campaigns around topics, not just keywords
  
  • Focus on thematic clusters that establish authority and provide comprehensive coverage.
    
  • Example: Instead of just writing “AI content tools,” create a campaign covering “AI content ideation,” “AI SEO optimization,” and “AI content governance.”
    
• Repurpose AI-generated content across formats
  
  • Turn a blog post into LinkedIn threads, email newsletters, slide decks, or short videos, maximizing reach and engagement without extra research.
    
• 👉 Practical Example: Tools like Keywordly.ai provide content brief generators that automatically align each AI draft to the appropriate funnel stage. If you don’t use a platform, simple visualizations in Miro or Figma can help map your buyer journey and ensure content fits each stage.

By strategically aligning AI content with your funnel, you not only increase engagement but also turn AI from a drafting tool into a lead-nurturing engine.

Mistake #8: Forgetting Ethics & Compliance

AI can be a productivity powerhouse, but it isn’t immune to generating content that is biased, plagiarized, or otherwise non-compliant. Ignoring ethics and compliance can lead to serious consequences:

• Legal risks from copyright infringement or misrepresentation.
  
• Brand damage if content is perceived as insensitive or biased.
  
• Search penalties if content violates Google’s E-E-A-T (Expertise, Experience, Authority, Trust) standards.
  

Even well-intentioned AI drafts can unintentionally include plagiarized text, offensive phrasing, or misleading information. Treat every AI draft as subject to ethical review before publishing.

✅ How to Fix It

• Run originality checks
  
  • Use plagiarism detection tools to ensure content is unique and avoid copyright issues.
  • Platforms like Keywordly.ai help maintain originality by providing structured content briefs and guidance for proper sourcing, making it easier for teams to produce compliant, high-quality drafts. Free alternatives like Grammarly or Copyscape can be used to double-check uniqueness.
• Review tone and inclusivity
  
  • Ensure AI content aligns with your brand’s voice and is free from biased or insensitive language.
    
• Follow Google’s E-E-A-T guidelines
  
  • Prioritize expertise, accuracy, and trustworthiness to maintain credibility and search rankings.
    
  • Link to authoritative sources and cite experts wherever possible.
    
• 👉 Practical Example: Even if you don’t use an AI platform, implement a manual compliance checklist: originality scan → tone review → source verification → final approval.

By embedding ethics and compliance checks into your AI content workflow, you protect your brand while delivering trustworthy, high-performing content that aligns with both audience expectations and search engine standards.

Bonus: Future-Proofing Your AI Content

AI and SEO are evolving faster than ever. Search engines update their algorithms frequently, new AI models emerge, and content consumption patterns shift constantly. What ranks today might not rank tomorrow — and AI-generated content without a strategic, adaptable workflow can quickly become obsolete.

To stay competitive, you need a future-proof approach to AI content creation that balances efficiency, quality, and adaptability.

✅ How to Stay Ahead

1. Stay updated with industry changes
   
   • Follow Google Search Central for algorithm updates and best practices.
     
   • Keep up with AI research and industry news to understand how new models and tools can improve content quality.
     
2. Experiment with multiple tools
   
   • Don’t lock your team into a single AI tool or workflow. Combining different platforms, like AI writing assistants, SEO analysis tools, and content optimization platforms, ensures flexibility.
     
   • Use smaller pilot projects to test new AI models before rolling them out at scale.
     
3. Build adaptable workflows
   
   • Design processes that can pivot as technology changes.
     
   • Incorporate checkpoints for review, SEO optimization, and updates, so content remains accurate and high-performing over time.
     
4. Leverage advanced AI capabilities for deeper optimization
   
   • Geo-targeted content: Platforms like Keywordly.ai can optimize content for regional search intent, ensuring your articles resonate with local audiences.
     
   • LLM-driven insights: Keywordly.ai uses large language models to generate contextually relevant, human-like content while maintaining brand tone and factual accuracy.
     
   • Semantic optimization: By analyzing search intent and related concepts, Keywordly.ai helps your content rank not just for specific keywords but for topical relevance across a semantic network, improving discoverability and authority.

By integrating flexible workflows, AI-driven optimization, and ongoing monitoring, your content remains relevant, discoverable, and aligned with evolving SEO standards — giving your team a long-term competitive advantage.

Read this article – 5 Proven SEO Content Automation Strategies to Boost Rankings 

Conclusion: Build Smarter, Safer AI Content

AI content creation is no longer optional — it’s become a core part of modern marketing. But the way you use AI determines whether it drives growth or creates headaches.

By avoiding common mistakes such as:

• Poor prompting, which leads to generic or irrelevant content,
  
• Ignoring SEO and discoverability, which keeps your content invisible,
  
• Skipping fact-checking, which risks credibility, and
  
• Neglecting strategy, ethics, and compliance,
  

…you can turn AI into a powerful co-pilot rather than a liability. The goal is to produce high-performing, trustworthy content that resonates with your audience and supports your business objectives.

Key Takeaways

1. Treat AI as a co-pilot, not a replacement — combine human expertise with AI efficiency.
   
2. Structure prompts carefully and create reusable templates to save time and improve output quality.
   
3. Align content with SEO and funnel stages for maximum visibility and lead nurturing.
   
4. Fact-check, review tone, and ensure ethical compliance to protect brand credibility.
   
5. Build adaptable workflows to future-proof your content against changing AI tools and search algorithms.

By avoiding these 8 Mistakes for AI Automated Content Creation, you’ll ensure your AI content not only scales efficiently but also builds trust, drives engagement, and supports measurable growth.

FAQs

1. Is AI-generated content safe to use for SEO?
Yes — as long as it’s reviewed and optimized. AI tools can save time, but publishing unchecked drafts may hurt rankings under Google’s Helpful Content Update. The key is to treat AI as a co-pilot, not a replacement.

2. Can AI replace human writers?
Not entirely. AI is great for ideation, outlines, and scaling repetitive tasks. But human expertise is still essential for creativity, brand voice, and accuracy. Think of AI as an accelerator, not a substitute.

3. What’s the biggest mistake marketers make with AI content?
The biggest mistake is publishing without strategy or review. Random, unoptimized content rarely delivers ROI. Align AI content with funnel stages (TOFU, MOFU, BOFU) and ensure it addresses your audience’s needs.

4. How do I ensure AI content ranks in search engines?
Start with solid SEO practices: keyword research, topic clustering, and internal linking. AI can assist with drafts, but tools like Keywordly.ai help by aligning content briefs with target keywords and search intent.

Discover 5 proven SEO content automation strategies to save time, boost rankings, and scale your content efficiently. Learn how Keywordly.ai helps.

Introduction: Why SEO Content Automation Is No Longer Optional

SEO used to be simpler. Ten years ago, you could rank with a few blog posts, some backlinks, and decent on-page optimization. Today, the game is completely different. Search is more competitive, Google updates are more frequent, and creating high-quality, search-optimized content at scale has become the single biggest bottleneck for marketing teams.

The problem? Traditional SEO workflows are slow, manual, and fragmented:

• Keyword research spread across spreadsheets.
  
• Writers struggling with vague briefs.
  
• Content updates forgotten until traffic tanks.
  
• Reporting stitched together from 3–5 different tools.
  

That’s why SEO content automation is taking off. By automating repetitive tasks—like keyword clustering, content briefs, optimization scoring, and performance tracking—you can focus on strategy, not busywork.

But here’s the catch: most automation tools are either too generic (AI writers that churn out fluff) or too narrow (single-purpose SEO assistants).

This is where Keywordly.ai comes in. Unlike AI copycats or one-trick SEO tools, Keywordly.ai is built to automate the entire SEO content lifecycle: from keyword research → brief creation → optimization → performance monitoring.

In this guide, we’ll cover 5 proven SEO content automation strategies—and show you exactly how Keywordly.ai helps you implement them better than anyone else.

By the end, you’ll know not only what to automate, but also why Keywordly.ai is the fastest path to scaling content that ranks and converts.

According to HubSpot, automation saves marketing teams hundreds of hours per year.

What Is SEO Content Automation (and Why It Matters Now)?

Search engine optimization (SEO) is built on repetitive, data-heavy tasks. Every successful SEO campaign requires keyword research, content creation, optimization, and ongoing monitoring. The problem? Most of these processes are still done manually, which slows teams down and makes scaling almost impossible.

SEO content automation means using AI and specialized tools to handle these repetitive tasks at scale—freeing up time for strategy, creativity, and high-level decision-making. Instead of spending days in spreadsheets, automation tools deliver actionable insights, optimized workflows, and real-time reporting in minutes.

Now imagine multiplying those manual tasks across hundreds of blog posts, landing pages, and guides. Without automation, scaling content marketing is like rowing a boat with one paddle—you’ll move, but slowly, and not in the direction you want.

Automation flips the equation. Instead of working harder, you work smarter. This isn’t about replacing human marketers—it’s about removing the repetitive bottlenecks so your team can focus on what matters: strategy, storytelling, and creativity.

👉 That’s where Keywordly.ai comes in. Unlike SurferSEO or Jasper, it automates the entire SEO content lifecycle—keyword clustering, brief generation, optimization, internal linking, and performance tracking.

Strategy 1: Automate Keyword & Topical Research

The Problem: Manual Clustering Wastes Hours and Creates Duplicate Content

Keyword research is the foundation of SEO. Without it, you’re guessing what your audience is searching for. But while pulling keywords from tools like Ahrefs, SEMrush, or Google Keyword Planner is straightforward, the real challenge comes afterward:

👉 How do you organize thousands of keywords into usable content clusters and topics?

Most marketers dump their keyword lists into Excel or Google Sheets, then spend hours trying to:

• Group similar queries together.
  
• Separate informational vs. commercial intent.
  
• Decide which keywords should be their own article and which should be combined.
  

This isn’t just tedious—it’s risky. Manual clustering often leads to:

• Duplicate content (two blogs targeting nearly identical keywords).
  
• Missed opportunities (ignoring long-tail or semantically related terms).
  
• Weak topical authority (scattered, unfocused articles instead of interconnected clusters).
  

As Backlinko explains, building topical clusters isn’t just good practice—it’s now essential for ranking in competitive niches. Google rewards websites that show comprehensive coverage of a topic, not those that publish random, disconnected articles.

The reality: Clustering even 5,000 keywords manually can take 20+ hours. And that’s before you even start writing.

The Keywordly.ai Solution: Instant Keyword Clustering + Topical Maps

Keywordly.ai eliminates the bottleneck by automating the entire keyword research process. Here’s how it works:

1. Upload Your Keywords
   
   • Import keywords directly from any CSV or build a list of keywords from Keywordly’s keyword research tool.
     
2. Automated Clustering by Semantic Similarity
   
   • AI groups keywords not just by exact match, but by meaning and intent.
     
   • This makes it easier to decide whether the cluster should become a blog post, a landing page, or a product comparison.
     
3. Topical Map Creation
   
   • Instead of a flat keyword list, you get a visual content roadmap.
     
   • Pillar topics (broad, high-volume clusters) are connected to subtopics (long-tail clusters).
     
   • This ensures your site builds topical authority—exactly what Google’s algorithms now reward.
     
4. Content Roadmap Generation
   
   • Keywordly.ai doesn’t just cluster; it recommends a publishing order so you can systematically cover your niche.
     

Why This Matters

• Efficiency: What used to take 20+ hours in spreadsheets is done in under 10 minutes.
  
• Clarity: No more guesswork on what to write or publish first.
  
• Authority: Topical maps make it easy to cover entire themes, not just random keywords—critical for ranking in 2025’s competitive SEO landscape.
  

According to Ahrefs, clustering improves your chances of ranking by helping you target keyword families instead of chasing single terms. That means more coverage, better rankings, and higher organic traffic.

Strategy 2: Generate Smart Content Briefs Instantly

The Problem: Vague Briefs = Inconsistent Writing & Endless Revisions

One of the most overlooked yet critical parts of SEO content creation is the content brief.

A content brief is essentially the blueprint for an article or landing page—it tells writers what to cover, which keywords to use, and how the piece should be structured. But here’s the reality for most teams:

• Briefs are vague or incomplete.
  
• Writers produce content that misses the mark.
  
• Editors spend hours sending revisions back and forth.
  
• The final draft often lacks SEO optimization because no one thought about semantic terms, competitor gaps, or searcher intent upfront.
  

This is a scalability killer. If you’re producing one blog a month, you can afford back-and-forth revisions. But if your content strategy calls for 10, 20, or even 50+ articles per month, vague briefs will:

• Waste dozens of hours.
  
• Frustrate writers.
  
• Produce inconsistent quality.
  
• Delay publishing (and delay results).
  

According to the Content Marketing Institute, detailed briefs are essential to scaling content marketing operations. Without them, you’re flying blind.

The Keywordly.ai Solution: AI-Powered Smart Briefs

Keywordly.ai eliminates the guesswork with automated, data-driven content briefs. Instead of starting with a blank page or generic outline, the platform creates briefs that are:

1. Keyword-Rich (Without Stuffing)
   
   • Each brief includes primary keywords plus a list of semantic variations (LSI terms) that Google expects to see in high-ranking content.
     
   • Example: If your target keyword is “content automation tools,” your brief will also include terms like workflow automation, AI content generator, automated publishing systems.
     
2. Competitor-Driven Outlines
   
   • Keywordly.ai scans the top-ranking pages for your target keyword.
     
   • It pulls common H2/H3 structures and identifies gaps competitors missed.
     
   • Writers now get a ready-made outline designed to beat what’s already ranking.
     
3. People Also Ask (PAA) Insights
   
   • Briefs automatically include Google PAA questions related to your keyword.
     
   • Writers can answer these questions directly, increasing chances of capturing featured snippets.
     
4. Forum & Community Data (Reddit, Quora, etc.)
   
   • Instead of relying only on SEO tools, Keywordly.ai briefs also include real audience questions from Reddit, Quora, and niche forums.
     
   • This ensures your content speaks to actual search intent, not just keywords.
     
5. Readability & Structure Guidelines
   
   • Word count recommendations based on competitors.
     
   • Suggested tone (informative, persuasive, conversational, etc.).
     
   • Internal linking suggestions to strengthen your content hub.
     

Why Smart Briefs Matter

A great brief bridges the gap between SEO strategy and content execution. Here’s what you get with smart briefs:

• Consistency: Writers across your team produce content with the same level of depth and optimization.
  
• Speed: Keywordly.ai reduces briefing time by up to 70%. What used to take hours of research now happens in minutes.
  
• SEO-Alignment: Every article is structured to rank—covering target keywords, semantic terms, and audience FAQs.
  
• Scalability: You can go from producing 2–3 blogs a month to 20+ without sacrificing quality.
  

Think of it this way: Without a blueprint, builders can’t construct a stable house. Without a strong brief, writers can’t build content that ranks.

Strategy 3: Create AI-Assisted Drafts Without Sacrificing Quality

The Problem: Generic AI Writers = Low-Quality, Non-Ranking Content

AI writing tools have exploded in popularity. From free Chrome extensions to enterprise-grade platforms, marketers are experimenting with AI to speed up content creation. But there’s a catch:

• Most AI writers produce generic, cookie-cutter drafts.
  
• The content often lacks depth, originality, and SEO alignment.
  
• Without the right guardrails, AI drafts risk being plagiarized, factually inaccurate, or too thin to rank.
  

Google’s stance is clear: AI content isn’t banned, but it must meet E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness). Generic AI text that fails to demonstrate these qualities won’t perform well in search.

Worse, teams that rely on raw AI output without human oversight often end up:

• Publishing duplicate content that doesn’t differentiate them.
  
• Failing to capture searcher intent because AI misses nuance.
  
• Spending extra editing hours fixing weak drafts—canceling out any time saved.
  

As Search Engine Journal points out, AI-assisted + human-edited content consistently outperforms AI-only drafts. The future of SEO writing isn’t about replacing writers—it’s about augmenting them with smarter tools.

The Keywordly.ai Solution: SEO-Rich Drafts Built for Humans + Search Engines

Keywordly.ai bridges the gap between AI speed and human quality. Instead of churning out robotic text, the platform generates SEO-rich, structured drafts that writers and editors can easily refine.

Here’s how:

1. E-E-A-T-Optimized Drafts
   
   • Content is generated with a focus on Google’s Quality Rater Guidelines.
     
   • Drafts are designed to highlight experience (real-world examples), expertise (accurate info), authority (trusted sources), and trust (fact-checking + citations).
     
     
2. Semantic Keyword Integration
   
   • Drafts automatically include semantic terms, related phrases, and context words that Google expects in top-ranking content.
     
     
3. Human-First Collaboration
   
   • Unlike black-box AI writers, Keywordly.ai is built for human editing.
     
   • Writers get a well-structured draft (headings, keyword placement, FAQs) so they can focus on insights and adding brand voice.

Why This Matters

• Speed: Writers get a solid first draft 2× faster, so they can spend time refining instead of starting from scratch.
  
• Consistency: Every draft follows a repeatable structure, so teams can scale without sacrificing quality.
  
• SEO Alignment: Drafts are optimized for rankings right from the start.
  
• Risk Reduction: Built-in plagiarism checks and fact references reduce chances of publishing thin or duplicate content.
  

Strategy 4: Optimize On-Page Content at Scale

The Problem: Missed Keywords and Poor Structure Kill Rankings

Even the best-written content can fail to rank if on-page SEO is weak. Many marketers focus solely on creating new articles but neglect crucial on-page factors such as:

• Keyword coverage: Articles often miss secondary or semantically related keywords that Google expects to see.
  
• Heading structure: Improper use of H2s, H3s, and H4s reduces readability and weakens topic signals.
  
• Content gaps: Competitors may cover topics your article misses, leaving your content incomplete.
  
• Optimization metrics: Without scoring, it’s difficult to know whether a page is truly ready to rank.
  

According to Search Engine Journal, even small on-page optimization errors can cause articles to underperform, resulting in lost traffic, clicks, and conversions.

Manually checking each article against competitors—especially at scale—is nearly impossible. Teams often end up:

• Spending hours tweaking content.
  
• Publishing pages that rank poorly.
  
• Missing opportunities to capture featured snippets, related keywords, or semantic topics.
  

The Keywordly.ai Solution: Automated On-Page Optimization

Keywordly.ai makes on-page SEO scalable by combining content scoring, competitor gap analysis, semantic keyword suggestions, and heading optimization in a single platform.

1. Semantic Keyword Suggestions
   
   • The platform identifies primary and secondary keywords, including latent semantic indexing (LSI) terms, that search engines expect in high-ranking content.
     
   • This ensures your content covers the topic comprehensively rather than repeating the same keyword unnaturally.
     
     
2. Heading Structure Optimization
   
   • DraftsKeywordly.ai analyzes competitor pages and suggests H1, H2, and H3 structures that improve readability and topical relevance.
   • Proper headings also help Google understand content hierarchy and context, increasing chances of ranking in PAA boxes and featured snippets.
     
     
3. Content Gap Analysis
   
   • It goes further by integrating topical clustering, ensuring each page reinforces pillar content and strengthens internal linking..
     
   • The system identifies content gaps compared to top-ranking competitors, allowing you to update or expand sections for better rankings
4. Automated Recommendations
   
   • Keywordly.ai doesn’t just flag problems—it provides actionable fixes, such as adding missing keywords, rewriting headings, or including FAQs.
     
   • Recommendations are prioritized based on SEO impact, so you know which changes will drive results fastest.

Real-World Results

What Customers and Marketers using Keywordly.ai have reported:

Strategy 5: Detect Content Decay Before Traffic Drops

The Problem: Content Loses Rankings Over Time

SEO is not a “set it and forget it” strategy. Even your best-performing content can lose visibility gradually due to:

• Algorithm updates: Google constantly tweaks ranking signals, which can push formerly high-ranking content down the SERPs.
  
• Competitor activity: Newer, optimized content from competitors can outrank your pages.
  
• Outdated information: Statistics, examples, and product recommendations become stale, reducing perceived value.
  
• Keyword cannibalization: As you publish more content, older pages may compete with each other for the same keywords.
  

Most marketers don’t notice content decay until organic traffic drops significantly. By the time they catch it, reclaiming lost rankings requires:

• Extensive audits of hundreds of pages.
  
• Manual identification of outdated content.
  
• Time-consuming content refreshes or rewrites.
  

According to Research, 30–40% of blog posts experience content decay within 12 months. This is a huge issue for marketers who rely on evergreen content to drive consistent traffic and leads.

In short, ignoring content decay is like leaving money on the table—traffic slips silently, conversions drop, and your ROI suffers.

The Keywordly.ai Solution: Refresh Old Content Without Losing Brand Voice

Keywordly.ai doesn’t just identify decaying content—it transforms it into a refreshed, high-performing article while keeping your brand’s unique voice intact.

Here’s how it works:

1. Analyze Existing Content
   
   • Keywordly.ai evaluates the current article for traffic trends, ranking performance, keyword coverage, and content gaps.
     
   • It identifies which sections need updates, additions, or restructuring while retaining your original messaging and style.
     
2. Generate a Refresh Blueprint
   
   • Instead of rewriting from scratch, Keywordly.ai creates a data-driven refresh brief that highlights exactly what to update:
     
     • Outdated statistics or examples.
       
     • Missing subtopics or FAQs.
       
     • Opportunities for semantic keyword integration.
       
   • This ensures the content evolves to meet current search intent without sounding generic.
     
3. Maintain Brand Voice
   
   • Keywordly.ai preserves the original tone, phrasing, and personality of your content.
     
   • Writers can enhance and expand the draft, but the refreshed piece still feels like your brand wrote it, keeping consistency across all articles.
     
4. Seamless Publishing
   
   • Once refreshed, the article is optimized for SEO—headings, keywords, internal links, and metadata—so it can reclaim or surpass its previous ranking.
     
   • The end result is a new, authoritative article that drives traffic while maintaining the familiarity and trust your audience expects.
     

With Keywordly.ai, old content is no longer a liability. It becomes a high-value asset—updated, optimized, and fully aligned with both your SEO strategy and brand identity.

Why Keywordly.ai is Better than Jasper.ai in SEO content automation

Case Studies: Proof It Works – See how Keywordly’s workflow helped in increasing traffic by 110%

Conclusion: Scale Your SEO Smarter, Not Harder

Manual SEO workflows are no longer viable in today’s competitive digital landscape. Tasks like keyword clustering, content brief creation, drafting, on-page optimization, and performance tracking are time-consuming, repetitive, and prone to human error. Relying solely on manual processes slows down your team, introduces inconsistencies, and limits your ability to scale.

By applying these 5 proven SEO content automation strategies—from automated keyword research to detecting and refreshing decayed content—you can:

• Save hours, even days, of manual work every week.
  
• Improve content quality and relevance by leveraging AI insights and competitor analysis.
  
• Boost organic traffic and engagement by ensuring every piece of content is optimized for both search engines and users.
  
• Maintain brand consistency even while refreshing older content to meet current trends and search intent.
  

These strategies don’t just help you work faster—they help your entire SEO workflow become smarter and more strategic, allowing your team to focus on creativity, strategy, and growth instead of tedious manual tasks.

The results speak for themselves: companies that implement automation see higher rankings, more clicks, and measurable ROI—all without needing to hire additional staff.

If you’re ready to scale SEO efficiently, maintain content quality, and maximize your organic traffic, Keywordly.ai is the all-in-one solution that empowers your team to achieve this at speed.

FAQs

Is SEO automation safe?

Yes. SEO automation is safe when focused on quality and compliance with search engine guidelines. Tools like Keywordly.ai help you optimize content without engaging in black-hat tactics, ensuring your pages align with Google’s standards. (Google Search Central)

How is Keywordly.ai different from traditional AI writers?

Unlike basic AI writing tools that generate text, Keywordly.ai automates the entire SEO workflow. It handles keyword clustering, content brief creation, on-page optimization, and performance tracking—helping your team work smarter and faster.

Can I automate everything in my SEO workflow?

Yes. With Keywordly.ai, you can automate keyword research, content briefs, drafting, on-page optimization, internal linking, and performance monitoring. This allows you to scale content creation without losing control or quality.

Will Google penalize me for using automation?

No, as long as your content provides real value to users. Following Google’s Helpful Content Update, automation that assists in research, optimization, and efficiency is allowed—penalties only occur if content is low-quality, spammy, or purely AI-generated without human oversight.

Does Keywordly.ai integrate with my CMS?

Yes. Keywordly.ai seamlessly integrates with popular CMS platforms, including WordPress, allowing you to push optimized content directly to your site without manual export or formatting.