Introduction
Long-tail keyword research plays a crucial role in driving targeted traffic to websites. Unlike broad, highly competitive keywords, long-tail keywords are longer, more specific search phrases that typically have lower search volume but higher conversion potential.
For example, instead of targeting a generic keyword like "shoes," a long-tail variation would be "best running shoes for flat feet." While fewer people search for long-tail keywords individually, they collectively account for a significant portion of total search traffic.
Why perform Long Tail Keyword Research?
Lower Competition – Since fewer websites compete for long-tail keywords, ranking higher in search results is easier.
Higher Conversion Rates – These keywords reflect more specific user intent, meaning searchers are closer to making a purchase or taking action.
Better User Intent Targeting – Long-tail keywords help match content with what users are actively searching for, improving user engagement.
Voice Search & Conversational Queries – With the rise of voice search and AI-driven search assistants, long-tail keywords align better with natural language queries.
How to Find Long-Tail Keywords through Keywordly
Step 1: Login to Keywordly and browse to the dashboard
Step 2: Go to the Long Tail Keywords Section
From the left side bar, click on 'Long Tail Keywords' option and click on it. Here add the topic and select the country to generate the list of Long Tail Keywords.
Step 3: Visualise and export Keywords
You get the list of Long Tail Keywords in a visual format like below. Keywordly uses 8 prepositions to pull the Google Autocomplete responses and generates the list of commonly asked questions on the internet. These are the questions you need to answer as part of your content strategy. By the way, the radial visualisation looks amazing in your presentations, try it! :)
Step 4: Select and Save Keywords
Keywordly also provides you with another view from where you can save keywords to your list or export them. Here's how it looks like. Click on 'Export CSV' from the top right to export all the Keywords so that you can filter them on your own.
Step 5: And you are done!
Thats it! You have the list of Keywords that you should write content for and dominate your niche. Long tail keywords are the best bet to rank faster on search engines.
Conclusion
Long Tail Keywords go a long way in helping your brand. By answering questions around your niche, in your content strategy, build trust with your audience and they are more likely to buy from you!